Driving the organization's culture and instilling values, in order to generate conditions for change, enabling creativity and innovation, and, along with this, promoting the involvement of people. These are the challenges companies face, with the goal of creating sustainable value.

With a deep knowledge of the industry, José Morais, from Lexus-Consultants, set the tone for the discussion, in the first panel, developing the issue of 'Organizational Excellence Models'. He talked about four organizational models as essential tools to provide the companies with conditions to increase productivity and efficiency, highlighting the one that, in his opinion, can be best applied to the mold industry. This, he pointed out, is the European Model (Europeen Foundation for Quality Management - EFQM), created in the late 1980's, when the big European companies felt the need to build a model to be more competitive and make Europe more competitive.

'People and Competencies' was highlighted in a second panel, with a debate moderated by Artur Ferraz (IBC). Patrícia Villas-Boas (Schmidt Light Metal Group), made a first approach to the issue and reminded that people are the essential element of organizations and, unlike what happened in the past, today they only stay in companies if they feel integrated and happy.

Inês Brandão (Polisport Group) drew attention to the fact that "many companies are still not internalizing this issue with the priority it should have". And stressed that, today, "people are only in companies when they feel they have a purpose". The balance between personal and professional life is, nowadays, essential, she reminded. Therefore, "we have to adapt our organizational culture and be prepared for this, because today companies don't choose people: people choose us. Organizations have to be focused on the well-being of their employees. And they "are in the company until the moment in which the experience satisfies them and they feel that it contributes to their personal growth; after that, they leave for another experience. In her opinion, it is fundamental that companies "invest in training new and better leaders.

Teresa Bernardino (CENFIM) brought to the debate the vision of those who are preparing the future of the working world. In her opinion, issues such as company culture and recruitment methods are very important. "It is fundamental that companies know how to manage the talents of young graduates", she defended, considering that, today, "we have companies that treat our graduates with a lot of dignity and they feel safe and respected". "It is necessary to nurture our labor force".